TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

write-in campaign [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1997-05-16

English

Subject field(s)
  • Advertising Techniques

French

Domaine(s)
  • Techniques publicitaires
DEF

Campagne fondée sur l'envoi de cartes ou de lettres comprenant un coupon à découper et à envoyer (au gouvernement par exemple, pour lui faire connaître notre accord ou notre désaccord sur la question soulevée.

OBS

couponnage : opération qui consiste à faire acheter des produits ou demander de la documentation à l'aide d'un coupon-réponse généralement assorti d'une clé permettant d'en déceler l'origine.

Spanish

Save record 1

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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